Your clichés

Here's your least favourite clichés. Keep them coming, we must embarrass those letting down the world of B2B marketing into doing something original. 

Do you have cliché? Why not submit it to us!

View the top 10 Clichés

  • Lighthouse

    Lighthouse

    The 'We can guide you through' approach

  • Tandem

    Tandem

    Two people working together to get where you want to go.

  • The water droplet

    Marvel at the impact a single drop of water can have on the whole pond. Still favoured by financial firms who want to signify how liquid they are. Fortuitously, it's also quite a nice metaphor for how the sub-prime tsunami spread from a single street in Detroit to engulf the entire world in its waves of economic devastation.

  • thinking outsi

    thinking outside the box

    What this means is that somebody bothered to think at all. The box bit can only refer to non thinkers.

  • The cliché within a cliché #2

    This is a recruitment staple rather than B2B. It features an owl on a chessboard. The headline is 'Make a smart move.'

  • The fork in th

    The fork in the road

    'Oh which way to turn, which way to turn, what a dilemma' we assume everyone cries. Grow a pair, get your brain in gear and make some insight-informed decisions.