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001
The light bulb
What a bright idea!
The first person to think of this visual analogy could stake a strong claim to this. Now there’s not a retina on the planet that the light bulb isn’t burned on the back of. Let’s do everyone a favour and switch it off.
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002
The tape measure
A service that's tailored to you.
It doesn’t matter how you measure this idea, it’s both metrically and imperially clichéd.
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003
The crystal ball
Because you can't see the future, we're the next best thing.
Or some such hocus-pocus. If you’re churning out this type of work, the future looks bleak.
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004
The stopwatch
When time is of the essence.
Reached cliché status in record time.
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005
The baton
Let's work together as a team.
Yes let’s. On making our communications ideas much less obvious so people notice them. Keep the baton, pass me the sketch-pad.