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Here they are in all their unwholesome glory.
The light bulb
What a bright idea!
The first person to think of this visual analogy could stake a strong claim to this. Now there’s not a retina on the planet that the light bulb isn’t burned on the back of. Let’s do everyone a favour and switch it off.
The tape measure
A service that's tailored to you.
It doesn’t matter how you measure this idea, it’s both metrically and imperially clichéd.
The crystal ball
Because you can't see the future, we're the next best thing.
Or some such hocus-pocus. If you’re churning out this type of work, the future looks bleak.
When time is of the essence.
Reached cliché status in record time.
Let's work together as a team.
Yes let’s. On making our communications ideas much less obvious so people notice them. Keep the baton, pass me the sketch-pad.