Join the campaign

Join the campaign to rid B2B marketing of its clichés

Clichés are everywhere in B2B marketing. Every trade mag, most powerpoints, hundreds of websites are jammed with cringworthy specimens. We’re overrun and you may be forgiven for thinking it’s hopeless to fight. But while the spark of original, relevant creative lives in B2B agencies and companies, there’s always hope.

You can start by helping others to know the enemy. Upload the worst offenders here by submitting a cliché. Unburden yourselves of your lightbulbs, skateboards and jigsaws.

If you have something to say on the topic join the blog and tell us why you think there’s a plague of clichés, who’s fault it is and what the antidote might be.

101 Clichés is also a book, if you’d like a copy, please register your interest here.

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