b2b's most notorious creative faux pas
Business World Warriors must fight B2B clichés! We’ve already battled 101, but the war is not yet won. Mercenaries that upload clichés to be killed will be rewarded with Champagne and accolade in B2B Magazine.
The light bulb
What a bright idea!
The first person to think of this visual analogy could stake a strong claim to this. Now there’s not a retina on the planet that the light bulb isn’t burned on the back of. Let’s do everyone a favour and switch it off.
See all 101 clichés here
Have you got the stamina? See them all here
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