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Business World Warriors must fight B2B clichés! We’ve already battled 101, but the war is not yet won. Upload the clichés to you’d like to see defeated and share them with the world.

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The ancient monument

We're as reliable and noble as this.

Have you ever heard the phrase ‘borrowed interest’ in the creative industries? It’s when you can’t think of what’s interesting about the brand you’re working on and decide to show something unrelated that’s interesting, hoping it rubs off. Try to avoid borrowing interest for brands. They’ll only have to pay it back, with interest.

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