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Business World Warriors must fight B2B clichés! We’ve already battled 101, but the war is not yet won. Upload the clichés to you’d like to see defeated and share them with the world.

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The open road

The possibilities are endless

They are indeed. But why, if that’s the case, are people still using well-trodden ideas like this? If we want to take brands to new places, let’s try some roads less travelled.

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