101 B2B Marketing Clichés - IAS B2B Marketing

025

This will be child's play.

Is that who came up with this? A two year old? OK, sorry. That’s over the top. But it’s hard not to be cynical about toddler toys being used to communicate grown-up business propositions. Let’s just put it away with the jigsaw and move on.

In a B2B marketing agency, Bollington, at 13.00hrs on 11th January the revolution began. We said no to clichés in B2B marketing. Welcome to the revolution HQ, we trust you’re here to stand alongside us. Enjoy the site, but never forget, just as Wellington said of the Battle of Waterloo, this is a damned serious business!

Have you got the stamina? Behold all 101 B2B marketing clichés!

If only 101 was the limit. There’s so many more. Send your worst here.

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101 Clichés is also a book, if you’d like a copy, please register your interest here.

Cliché blog

News on the latest clichés and creative faux pas

Submitted by: Reuben Webb
13 August 2008
We're losing it
We’re losing original creative heritage everyday.
Submitted by: Reuben Webb
13 August 2008
You can't blame the cliche
You’ve only got yourself to blame. Or rather you should only blame yourself.

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101 Clichés

b2b's most notorious creative faux pas

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